Will we ever not be eternally fascinated by the ‘what’s in my bag’ trope? This SS24 – shock! – capacious luggage are trending, and never solely are they large, they’re stuffed to the brim. Aligning with the outpouring of Jane Birkin love (and sizzling takes on her bulging Birkin), Miu Miu’s SS24 present was lauded for its chaotic bag vitality – every exit confirmed a mannequin toting a basic bowling bag, high deal with or tote overflowing with spare footwear, keys and garments. As you do.
On TikTok, #whatsinmybag content material has over 3 billion views, a results of our present preoccupation with self-branding and a collective want to precise our uniqueness through what we eat, in accordance with Nylon. Nevertheless, What’s in My Bag content material is nothing new. Again in 2000, Kate Spade revealed an enjoyably voyeuristic espresso desk e-book detailing the purse contents of quite a few high-flying ladies.
Appropriately named ‘Contents’ (beneath), Filofaxes, Nokias, greenback payments and different now-quaint belongings had been upended on desks and carpets, then photographed scene-of-the-crime fashion by Dan Bibbs. Color me obsessed! (FYI: you possibly can nonetheless decide up the odd used copy.) (Additionally, I by no means realised earlier than that the gray felt slip case additionally doubles as a – Kate Spade – bag lol.)
Going again additional, these types of insider reveals originated within the pages of Nineteen Nineties Elle (beneath), Attract and U.S. Vogue. A peek right into a supermodel’s LV Speedy for instance would unleash a eager for one thing as innocuous as Maybelline Nice Lash mascara or a Henri Bendel make-up pochette just because pre-Web, you Couldn’t Get It Right here. Fashions, make-up artists and stylists had been arguably the influencers of their time, sharing their product must-haves and obscure procuring locations whereas we devoured them within the hope of absorbing a few of their frequent flyer élan.
Except for Nylon’s principle that you’re what you eat, the contents of your bag additionally function a portal into your inside life – your insecurities, your hopes, your ambitions, your moods. Are you the neurotic lady along with her emergency-ready umbrella, dental floss and three forms of lip balm (hello!)? The workaholic along with her laptop computer, pocket book, and lots of pens always (additionally hello!)? Or the laidback hedonist with a teeny crossbody for only a cellphone and a lipstick, up for the journey of no matter life may throw at her?
Within the case of the Miu Miu-esque overflow, why the necessity for such an OTT show? Is it a non-verbal SOS sign that our psyches are uncontrolled? Or merely a performative flex that we’re such multitasking facet hustlers we should tote our whole lives simply in case? That in fact is the million greenback existential query.
In line with Air Mail, busy-itis has turn into a significant standing image in America and thus fairly the epidemic. However fundamental character syndrome additionally has loads to reply for. The look-at-me optics counsel a necessity for visibility, a quest to be Seen. Have a look at my large, fats, complicated life, dammit! To that finish, a brand new purse most likely isn’t actually the reply. However hey, you’ll look the biz whilst you attempt to suss it out.
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WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Miu Miu x 3; Kate Spade Contents x 3; Elle UK
NOTE: Most pictures are digitally enhanced. Some posts use affiliate hyperlinks and PR samples. Please learn my privateness and cookies coverage right here
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